Haya Noticed That College Students Needed to Dress Up for Presentations

question 19

Multiple Choice

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Which of the following customer touch points will give Haya the most information after her first weekend of selling?

• A) Communication she sends via smart phones.
• B) She should build a web site before she begins to sell on campus.
• C) She should send an Email to all students on campus.
• D) She should put a flyer in every mail box on campus.
• E) Actual physical interactions when customers visit her store

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Definitions:

Step-Down Method

A method of allocating costs whereby one service department’s cost is allocated to all remaining service departments and operating departments, and so on, until all service department costs are allocated to final products.

Death Spiral

A situation occurring when transfer prices include fixed costs and users reduce their use of the internal product or service. This further increases the transfer price (based on average cost) and more users reduce their demand.

Internal Pricing System

A method used by companies to assign a price to goods or services exchanged between the different divisions of the same company.

Legal Department

A specialized division within a corporation or organization tasked with handling legal matters and ensuring compliance with laws and regulations.