Refer to Opening Case - from Social Networks to Social

question 5

Multiple Choice

Refer to Opening Case - From Social Networks to Social Commerce: Which of the following statements about Groupon is false?

• A) Groupon controls when deals are offered.
• B) Discounts depend on convincing enough people to buy the deal.
• C) Groupon uses social network sites to promote offers.
• D) Groupon can promote based on where a member lives.
• E) Groupon now helps eliminate perishable inventory.

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Definitions:

Personal Statement

A written description of one's achievements, interests, etc., typically as part of a job or college application.

Effort Justification

A phenomenon where individuals rationalize the effort they have put into achieving a goal, valuing it more highly as a result.

Resume

A document summarizing an individual's background, including education, work experience, and skills, typically used for job applications.

Cognitive Dissonance Theory

The theory that inconsistencies produce psychological discomfort, leading people to rationalize their behavior or change their attitudes.