Which Strategy for Competitive Advantage Involves Introducing New Products and Putting

question 79

Multiple Choice

Which strategy for competitive advantage involves introducing new products and putting new features in existing products?

• A) cost leadership
• B) differentiation
• C) innovation
• D) operational effectiveness
• E) customer-orientation

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Definitions:

Stimulate Trial

Marketing efforts aimed at encouraging potential customers to try a product or service for the first time.

Vaginismus

A condition where there is an involuntary contraction of the vaginal muscles, making penetration painful or impossible.

Dyspareunia

Painful intercourse experienced by either sex, but more commonly reported by women.

Sexual Aversion Disorder

A sexual function disorder characterized by a consistently phobic response to sexual activities or the idea of such activities.