Examlex
Describe the various types of application software.
Purchasing Behavior
The process and reasons behind how and why consumers make decisions to buy products or services.
Marketing Research
The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.
Defined Demographically
A method of segmenting a market based on variables such as age, gender, income, education level, and family size.
Ethnographic Research
A qualitative research method that involves observing and interacting with participants in their real-life environment to gain deep insights into their cultures, behaviors, and attitudes.
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