A Company Wants to Use Data from Past Promotional Mailings

question 37

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use:

• A) structured query language
• B) multidimensional data analysis
• C) neural networks
• D) expert systems
• E) data mining

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Definitions:

Venipuncture

The process of puncturing a vein with a needle to draw blood or administer medication.

Buffy Coat

The layer between the packed red blood cells and plasma in a centrifuged blood sample; this layer contains the white blood cells and platelets.

Centrifuged

The process of using centrifugal force to separate substances of different densities or to remove moisture.

Venipuncture

A medical procedure that involves puncturing a vein with a needle to extract blood or administer medication.