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Refer to the Opening Case in Text Book- Developing Smarter

question 6

Multiple Choice

Refer to the opening Case in text book- developing smarter Cities through Analytics. which of the following benefits did south bend realize from implementing the analytics software? select all that apply;


Definitions:

Trade Name

A commercial name under which a company conducts business, distinct from the company's legal name.

Administered Vertical Marketing System

A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.

Contractual Vertical Marketing System

A formal agreement among members at different levels of the distribution channel to work together in order to more efficiently reach the consumer.

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