A Company Wants to Use Data from Past Promotional Mailings

question 37

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use:

• A) structured query language
• B) multidimensional data analysis
• C) neural networks
• D) expert systems
• E) data mining

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Definitions:

Entrepreneurs

Individuals who identify business opportunities and take the initiative to create and manage enterprises with the aim of making a profit or driving social change.

Local Chamber of Commerce

A form of business network whose goal is to further the interests of businesses in a locality.

Nonprofit

Organizations that operate for the public or social benefit without the intention of making profits for owners or shareholders.

Collaboration

The process of two or more people, organizations, or entities working together to complete a task or achieve a goal.