Which of the Following Is an Important Enabler of CRM

question 25

Multiple Choice

Which of the following is an important enabler of CRM?

• A) recognizing that there are many customer touch points
• B) recognizing the necessity of treating all customers the same
• C) recognizing the need for sophisticated CRM information systems
• D) recognizing the need for sophisticated customer databases
• E) recognizing the need for a data warehouse

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Definitions:

Revenues

The income generated from normal business operations and includes discounts and deductions for returned merchandise.

Limited Liability

A legal structure that limits the financial liability of owners or shareholders of a business to the amount they've invested, protecting personal assets from business debts.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders, and offers limited liability protection to them.

Partnership

A business organization where two or more individuals manage and operate a business in accordance with the terms and objectives set out in a Partnership Deed.