Which of the Following Statements About Loyalty Programs Is False

question 72

Multiple Choice

Which of the following statements about loyalty programs is false?

• A) Loyalty programs work when there is a high frequency of repeat purchases.
• B) Loyalty programs work when there is not personal customization.
• C) The purpose of loyalty programs is to influence future behavior.
• D) The purpose of loyalty programs is to reward past behavior
• E) Loyalty programs are a customer-touching application.

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Definitions:

Johari Window

A model that describes different levels of knowledge in interpersonal relationships, involving four quadrants to help people better understand their relationship with themselves and others.

Self-Disclosure

The act of revealing personal information to others, which can foster intimacy and trust in relationships.

Gut Level

Referring to instinctive, immediate reactions or feelings, devoid of rational analysis.

Work Environments

The physical and psychological conditions under which employees perform their job duties, including culture, physical space, and social aspects.