Explain Why the Concept of a Customer Relationship Management System

question 89

Short Answer

Explain why the concept of a customer relationship management system became necessary.

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Definitions:

Authentic Leadership

A leadership style rooted in self-awareness and honesty, encouraging transparency and integrity in interactions with others.

Psychological Capital

An individual's positive psychological state, characterized by self-efficacy, optimism, hope, and resilience, that can enhance performance and well-being.

Work Groups

Teams within an organization designed to collaborate on projects or specific tasks.

Large Bank

A financial institution that possesses a significant amount of assets, operates on a wide scale, and offers a comprehensive range of banking services.