The Real Problem with Interacting with Customers Over the Web

question 106

True/False

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.

---

Definitions:

p Value

A statistical measure that helps determine the significance of results obtained in research, indicating the likelihood of the observed data given a particular hypothesis.

Schematic Thinking

The process of using social schemas, which are mental shortcuts, to organize and interpret information about the social world.

Assimilation Process

The cognitive process of fitting new information into pre-existing cognitive schemas, perceptions, and understanding.

Accommodation Process

The cognitive process of adjusting one's existing mental models or schemas to incorporate new information or experiences.