Which of the Following Is an Important Enabler of CRM

question 25

Multiple Choice

Which of the following is an important enabler of CRM?

• A) recognizing that there are many customer touch points
• B) recognizing the necessity of treating all customers the same
• C) recognizing the need for sophisticated CRM information systems
• D) recognizing the need for sophisticated customer databases
• E) recognizing the need for a data warehouse

Understand the immediate marketing environment and its influence on consumer behavior.

Analyze the role of demographics, cultural values, and social trends in shaping marketing strategies.

Recognize the significance of cultural understanding in marketing communications across different geographies.

Understand the concept of generational cohorts and their specific characteristics, values, and purchasing behaviors.

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Definitions:

Variable Interval Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable amount of time has passed.

Fixed Interval Schedule

A reinforcement schedule in operant conditioning where rewards are delivered at fixed intervals of time, provided the appropriate response is made.

Intermittent Reinforcement

A conditioning schedule where a response is only sometimes rewarded, leading to more resilient behavior compared to continuous reinforcement.

Continuous Reinforcement

A reinforcement schedule in which a reward follows every correct response, aiding in the rapid learning of a behavior.