_____ Is the Practice of Marketing Additional Related Products to Customers

question 70

Multiple Choice

_____ is the practice of marketing additional related products to customers based on a previous purchase.

• A) Bundling
• B) Up-selling
• C) Re-selling
• D) Additional selling
• E) Cross-selling

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Definitions:

Behavioral

Pertaining to the actions or reactions of persons or objects under certain conditions, often studied in psychology and behavioral sciences.

Psychographic

Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.

Lifestyle

A person’s typical way of life as expressed by his or her activities, interests, and opinions.