Refer to Opening Case - Customer Relationship Management in the Internet

question 85

Short Answer

Refer to Opening Case - Customer Relationship Management in the Internet Age: Which of the following is false?
A. Millions of people review products, services and companies on the Internet, so one bad review doesn't have a big impact
B. Tweets containing certain words or brand names can be easily tracked down to the user
C. Once a comment or review is made it online, it go viral and be easily seen by millions of people
D. Social media like facebook, youtube and twitter can affect a company's reputation both positively and negatively
E. All Statements are true
Answer. A

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Definitions:

Net Revenue

The total amount of income generated from sales or services after subtracting returns, allowances, and discounts.

Poisson Distribution

A discrete probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space, given the average number of times the event occurs over that interval.

Binomial Distribution

A probability distribution that summarizes the likelihood that a variable will take one of two independent values under a given set of parameters or assumptions.

Tornado Chart

A type of bar chart used in sensitivity analysis to compare the relative importance of different variables.