Refer to IT's About Business 8

question 90

Multiple Choice

Refer to IT's About Business 8.5 - Mobile Ads Still Aren't Very Good: Which of the following statements is false?

• A) Mobile advertising sends advertisements to users based on their current location
• B) Mobile advertising requires new formats since banner ads are not visible on small screens
• C) Pop-up window advertising does not work as well on mobile devices as it does on computer screens
• D) It is easier to track the effectiveness of mobile advertising than other mediums
• E) Mobile advertising can be used to distribute coupons

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Definitions:

Retained Earnings

The portion of net income that is retained by the company rather than distributed to its shareholders as dividends.

Profit Margin

A financial metric that measures the percentage of revenue remaining after all expenses have been deducted from sales.

External Financing Need

The requirement for funds from sources outside the business, such as loans or equity financing, to support operations or growth.

Dividend Payout Ratio

A financial metric that measures the percentage of a company's earnings distributed to its shareholders in the form of dividends.