A Vendor Asks Its Business Partners to Place Logos or Banners

question 35

Multiple Choice

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?

• A) find-the-best-price
• B) electronic tendering system
• C) name-your-own-price
• D) online direct marketing
• E) affiliate marketing

---

Definitions:

Cognitive Perspective

A psychological approach that emphasizes mental processes such as perception, memory, and problem-solving as the key to understanding human behavior.

Scientific Method

A systematic process for conducting research that involves observation, hypothesis formulation, experimentation, data collection and analysis, and conclusion.

Hypothesis

An initial hypothesis formed from restricted data intended to initiate more detailed exploration.

Study Conduct

The manner in which research or academic studies are performed, emphasizing ethical, reliability, and validity standards.