Define Each Element of the Data Hierarchy, in Order from Smallest

question 37

Short Answer

Define each element of the data hierarchy, in order from smallest to largest.
Section reference 1: The Database Approach

Understand the common cognitive biases affecting human judgment and decision-making.

Identify and explain strategies for debiasing thinking.

Recognize the difference between automatic and deliberate thinking systems.

Understand the concept and examples of mental shortcuts (heuristics).

---

Definitions:

Customer Experience

The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.

Customer Value Proposition

An expression of how a product or service meets or exceeds the needs and expectations of a customer.