Examlex
Which of the following statements is false?
Customer Base
The group of customers or consumers who repeatedly purchase the goods or services of a business, forming the foundation of the company's sales.
Revenue Potential
An estimate of the amount of money a business can generate from its activities within a certain period.
Top-Down Analysis
Determining the total market using demographic data and then estimating your share of the market.
Drivable Radius
The distance or area around a central point that can be conveniently reached by driving.
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