When Amazon Welcomes You by Name Back to Its Web

question 41

Multiple Choice

When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?

• A) cost leadership
• B) differentiation
• C) innovation
• D) operational effectiveness
• E) customer-orientation

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Definitions:

Premanufacturing Tests

Assessments and evaluations conducted before mass production to ensure product quality and safety.

Business-to-Business

Transactions or activities conducted between businesses rather than between businesses and consumers.

Buying Center

A collection of people in a company who take part in the process of deciding to buy goods or services.

Buying Center

A group of individuals within an organization who participate in the purchasing decision process, each with unique responsibilities and preferences.