When Amazon Welcomes You by Name Back to Its Web

question 41

Multiple Choice

When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?

• A) cost leadership
• B) differentiation
• C) innovation
• D) operational effectiveness
• E) customer-orientation

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Definitions:

Imitation

The action of using someone or something as a model and replicating their behavior or actions.

Beck's Cognitive Therapy

Beck's Cognitive Therapy, developed by psychologist Aaron T. Beck, is a therapeutic approach that identifies and helps change negative and distorted thinking patterns and beliefs to treat depression and other conditions.

Depression

Depression is a common and serious medical illness that negatively affects how you feel, the way you think, and how you act, characterized by persistent sadness and a lack of interest or pleasure in previously rewarding or enjoyable activities.

Behavior Therapy

A therapeutic approach focused on changing dysfunctional behaviors through the systematic application of learning principles and techniques.