Examlex
End-user computer refers to a group of end users working together to manage their interactions with a computer.
Concentrated Targeting
A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.
Micromarketing
Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.
Mass Customization
A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Salient Attributes
Features or aspects of a product or service that are most noticeable and important to the consumer.
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Q59: The term _ refers to clandestine software