___________ Include B2B and B2C

question 23

Multiple Choice

___________ include B2B and B2C.

• A) Enterprise resource planning systems
• B) Computer-based information systems
• C) Functional area information systems
• D) Interorganizational information systems

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Definitions:

Market Segmentation Strategies

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to tailor marketing strategies effectively.

Advantages and Disadvantages

A comparison of the positive aspects and drawbacks of a particular decision, product, or strategy.

Business Buying Process

A series of decisions made by organizations while purchasing products or services for operational, production, or reselling purposes.

Consumer Buying Process

A series of steps that consumers undergo when making a purchasing decision, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.