All CRM Policies Have Two Basic Elements: Identifying Customer Touch

question 3

True/False

All CRM policies have two basic elements: identifying customer touch points and consolidating data about each customer.

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Definitions:

Scientific Process

A systematic methodology of exploring, understanding, and validating theories or principles through experiments, observation, and data analysis.

Background Research

The initial phase of investigation that gathers existing information or data on a topic before embarking on new research.

Hypothesis

An assumption or proposition that is made on the basis of limited evidence as a starting point for further investigation.

Experimentation

The process of trying out new ideas, concepts, or strategies to test hypotheses and gain insights that can lead to innovation or improvement.