_____ Analyze Customer Data for Designing and Executing Targeted Marketing

question 11

Multiple Choice

_____ analyze customer data for designing and executing targeted marketing campaigns.

• A) CRM
• B) Analytical CRM
• C) Operational CRM
• D) Collaborative CRM
• E) Transactional CRM

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Definitions:

Quality Management System

A framework of processes and procedures used to ensure that an organization can consistently meet customer and regulatory requirements for quality.

Cost-Benefit Analysis

A process used to evaluate the overall value of a project or decision by comparing its costs to its benefits.

Pareto Chart

A type of chart used in quality control and project management that combines both bars and a line graph, where individual values are represented in descending order by bars, and the cumulative total is represented by the line.

Cumulative Total

The sum of all values in a sequence, typically used in reference to numerical data or financial transactions.