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The concept "efficiency" has quite different meanings for economists (money out/money in) , biologists (energy out/energy in) , and political scientists
(influence exerted/political capital expended) (Newell, 2001, p. 19) .
From this statement, we should deduce
Small Businesses
Refer to independently owned and operated companies that are limited in size and revenue, depending on the industry and country.
Promotion Mix
A subset of the marketing mix that includes four main elements of marketing communication: advertising, sales promotion, personal selling, and public relations.
Persuade Customers
Involves techniques and strategies used by businesses to influence the buying behavior or decisions of potential and existing customers.
Promotion Mix
The blend of advertising, public relations, personal selling, and sales promotion strategies used by a company to reach its marketing objectives.
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