The President of a Company Sending a Memo to All

question 36

True/False

The president of a company sending a memo to all workers is an example of horizontal communication.

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Definitions:

Consumer Products

Goods produced for personal use by the general public, often classified into convenience, shopping, specialty, and unsought products.

Small Retailers

Businesses that operate on a smaller scale compared to large chains, typically offering a more personalized shopping experience.

Indirect Channel

A path that goods or services take from the producer to the customer through intermediaries, such as wholesalers, distributors, or retailers.

Automobile Manufacturers

Companies that design, produce, market, and sell motor vehicles.