One Reason for the Importance of Studying Intercultural Communication Is

question 20

True/False

One reason for the importance of studying intercultural communication is our increasing exposure to people of other cultures and co-cultures.

---

Definitions:

Hawthorne Effect

The effect that researchers themselves may have on an experimental group. The effect is named after an organizational study in which employees were found to be responding to the perceived interest of management rather than to the experimental condition itself.

External Validity

The extent to which the results of a study can be generalized to other situations, populations, or time periods beyond the study itself.

Diffusion

In experimental design, the problem of a treatment effect spreading from group to group as people communicate.

Treatment Effect

The difference in outcomes between a group receiving an intervention and a control group in an experimental study.