The Sleeper Effect Means That

question 38

Multiple Choice

The sleeper effect means that

• A) the speech was so boring that people in the audience fell asleep.
• B) the speech had a delayed message impact because of separation of speaker from message over time.
• C) the speech was so boring that it caused the speaker to lose interest in the speech even while giving it.
• D) the speech was an unexpected success at the time it was given.

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of no exposure to the conditioned stimulus.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Salivary Conditioning

A form of classical conditioning where an automatic, natural response (saliva production) is triggered by a previously neutral stimulus after repeated association with that stimulus.

Presentation

A demonstration or display of information in a structured format, typically to an audience.