Which of the Following Is Not One of the Four

question 22

Multiple Choice

Which of the following is not one of the four levels of audience analysis?

• A) determining whether the audience is captive or voluntary
• B) determining whether the audience is heterogeneous or homogeneous
• C) demographic analysis
• D) audience interest in and knowledge of the topic

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Definitions:

Normative Influence

An influence to conform to the positive expectation of others, to gain social approval or to avoid social disapproval.

Modelling Effect

The process by which individuals learn behaviors, norms, or attitudes by observing the actions of others, often significant in social learning theory.

Vicarious Learning Experience

Learning that occurs by observing the actions and consequences of others' behaviors rather than through direct experience.

Modelling

Tendency for a person to reproduce the actions, attitudes, and emotional responses exhibited by a real-life or symbolic model. Also called observational learning.