The Accumulation of Various Types of Mass Communication (Radio,television,newspapers,internet,etc

question 17

Multiple Choice

The accumulation of various types of mass communication (radio,television,newspapers,internet,etc.) into one medium is called

• A) technological convergence.
• B) organizational convergence.
• C) inherent convergence.
• D) media convergence.

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Definitions:

Target Market

A specific group of potential customers at whom a company aims its products or services.

Head-to-head Positioning

A marketing strategy where a company positions its products to directly compete with rival products in the market.

Technologically Advanced

Describes products, services, or systems that incorporate the latest technological developments.

Marketing Synergies

involve leveraging multiple marketing strategies and channels in a coordinated way to achieve greater impacts than could be achieved separately.