A Company Wants to Use Data from Past Promotional Mailings

question 74

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings.This company would most likely use:

• A)Structured query language
• B)Multidimensional data analysis
• C)Neural networks
• D)Expert systems
• E)Data mining

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Definitions:

Classical Conditioning

The act of learning by making connections between an environmental and a naturally happening stimulus.

Body's Defenses

The mechanisms and processes through which the body protects itself from disease, infection, and other harmful substances.

Positive Words

Words that invoke emotions or perspectives that are optimistic, encouraging, or affirmative.

Negative Words

Words that convey negative emotions or connotations, used in various psychological studies.