A Company Wants to Use Data from Past Promotional Mailings

question 74

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings.This company would most likely use:

• A)Structured query language
• B)Multidimensional data analysis
• C)Neural networks
• D)Expert systems
• E)Data mining

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Definitions:

Annual Salary

The amount of money a person earns from their job in a year.

Contractual Obligation

A legal duty established by a contract between parties, enforceable by law.

Raw Materials Inventory

The stock of materials and components that a company holds for the future production of goods.

Present Analysis

The evaluation of current financial metrics and economic conditions to make decisions or forecasts about future performance.