AT&T Sells Telephone Services That Include Local and Long-Distance Service

question 7

Multiple Choice

AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:

• A) up-selling
• B) cross-selling
• C) bundling
• D) customer relationship management
• E) customer intimacy

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Definitions:

Ethane

A colorless, odorless gas with the formula C2H6, used as a fuel and as a feedstock for the production of chemicals.

Octane

A hydrocarbon with the chemical formula C8H18, commonly used as a reference standard in determining the quality of gasoline fuels.

Propane

A flammable hydrocarbon gas that is a component of natural gas, commonly used as fuel.

Condensed Structural Formula

A method of representing the molecular structure of a chemical compound where bonds and atoms are shown using symbols without depicting the actual bond angles or lengths.