The Sportvision Case Shows IS Are Everywhere and Can Be

question 95

True/False

The Sportvision case shows IS are everywhere and can be used in many different ways.

---

Definitions:

Earned Reach

The extent of exposure or audience gained through organic means, such as shares, mentions, and word of mouth, without paid promotion.

Message Internalization

The process by which individuals accept and integrate received messages into their own belief systems, influencing behavior.

Social Engagement Ad

An advertising approach designed to encourage interaction and engagement among users on social media platforms.