Examlex
ERP systems always provide a competitive advantage because they make a business so much more efficient.
Repositioning
The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.
Brand Image
The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.
Endorsement Deal
A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.
Jeremy Lin
A professional basketball player known for his success and significant impact in the NBA, particularly during the "Linsanity" period with the New York Knicks.
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Q31: _-driven customers either love something or hate
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