The Comments of Consumers in the Blogosphere Concerning a Company's

question 16

Multiple Choice

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

• A) Free advertising
• B) Consumer-generated media.
• C) Consumer-generated PR
• D) Rumors
• E) Reliable feedback

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Definitions:

Acquisition Lead Time

The total time taken from recognising a need for a product or service to when it is fully operational or delivered.

Inventory Handling Cost

The expenses associated with managing and maintaining inventory, including storage, labor, material handling, and related overhead.

Standard Deviation

A statistical measure indicating the amount of variation or dispersion from the average in a set of data.

Reorder Point System

An inventory control method that determines the lowest level of inventory before a reorder must be placed to avoid stockouts.