E-Commerce Is a Broader Definition of E-Business

question 12

True/False

E-commerce is a broader definition of e-business.

---

Definitions:

Gatekeeper

A gatekeeper is an individual or entity responsible for controlling access to information, resources, or markets, often acting as a filtering or deciding factor.

Two-Step Flow Theory

Explains that media can also influence early adopters of new ideas (called “opinion leaders”) who filter the content through their own interpretations and then pass it on to influence certain groups of publics.

Early Adopters

describes individuals or businesses who use or adopt new products, services, or technologies before the majority of the population, often influencing trends and market acceptance.

Content Analysis

A research method used to identify the presence of certain words, themes, or concepts within qualitative data sets, such as texts, images, or media.