The Introduction of ATM Machines by Citibank Was a Classic

question 2

Multiple Choice

The introduction of ATM machines by Citibank was a classic example of which strategy for competitive advantage?

• A)Cost leadership
• B)Innovation
• C)Differentiation
• D)Operational effectiveness
• E)Customer-orientation

Understand the criteria for including interest in the acquisition cost of plant assets.

Understand the transition of the United States to a mass consumption society and the timeline of its economic growth.

Identify the impact of national policies and global events on the economic expansions and recessions of the U.S.

Recognize key economic changes and developments in agricultural and industrial sectors from the 19th to the 21st century.

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Definitions:

Three Fs of Selling

A sales philosophy that emphasizes the importance of Feelings, Features, and Facts in the process of persuading potential customers.

FAB

Features, Advantages, and Benefits; a sales and marketing strategy that outlines a product's features, explains its advantages over competing products, and details the benefits to the customer.

Forecasts

Predictions or estimates of future events or trends, such as sales, weather, or economic conditions, based on analysis of past and present data.

Relationship with Customer

Relationship with customer involves building and maintaining positive and productive interactions between a business and its customers, crucial for retaining and attracting clientele.