When Amazon Welcomes You by Name Back to Its Web

question 32

Multiple Choice

When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?

• A)Cost leadership
• B)Differentiation
• C)Innovation
• D)Operational effectiveness
• E)Customer-orientation

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Definitions:

Retrograde Amnesia

A form of amnesia in which an individual loses memories for events that occurred prior to a certain point, often due to brain injury or traumatic events.

Past Memories

Recollections of events or experiences from an individual's previous life.

Spreading Activation Model

A theory in cognitive science that explains how information is retrieved in the brain, suggesting that thoughts spread across the brain's network of neurons based on their associations.

Procedural Memory

A type of implicit memory that involves motor skills and behavioral habits.