You Should Seek to Be an Informed User of IT

question 54

Multiple Choice

You should seek to be an informed user of IT because ____________.

• A)it is easy to understand how IT works
• B)you could end up working in the IT department in your organization
• C)everyone uses IT
• D)you will be in a position to enhance the quality of IT applications

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Definitions:

Brand Revitalization

The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.

BrandAsset Valuator

a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.

Co-Branding

A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.

Consumer Value

The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.