The Optimal Result of the Organization's CRM Efforts Is to ________

question 139

Multiple Choice

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

• A) maximize; maximizing
• B) maximize; minimizing
• C) minimize; maximizing
• D) minimize; minimizing

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Definitions:

Contract Manufacturing

The hiring of a foreign company to produce a specified volume of the initiating company’s product to specification; the final product carries the domestic firm’s name.