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Customer-facing CRM applications allow customers to self-serve.
Statistically Insignificant
A term indicating that the observed difference or relationship in the data could have occurred by chance and does not signify a real effect.
Research Hypotheses
Specified, testable predictions about what will happen under certain conditions, often proposed as an explanation for an observable phenomenon.
Estimate Of Error
An approximation of the amount by which an observed or calculated value may differ from the true value.
Watching Vs. Predicting
A distinction made between simply observing an event or outcome without interference (watching) versus forecasting future events or outcomes based on data or patterns (predicting).
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