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Lost Sources
Refers to unavailable or missing original materials or information critical for research or analysis.
Brand Equity
The value and strength of a brand that stems from consumers' perceptions, associations, and loyalty towards it.
Brand Equity
The value and strength of a brand that arises from consumer perception, recognition, and loyalty, influencing their purchasing behavior.
Repeat Purchasing
The act by consumers of buying the same product or service again, indicating satisfaction and loyalty towards the brand.
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