Marriott Developed a Strategy to Address Falling Revenues from _________

question 40

Multiple Choice

Marriott developed a strategy to address falling revenues from _________ but got fined for implementing this strategy.

• A)the Honor bar
• B)Internet access
• C)Phone calls
• D)Room service

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Definitions:

Complimentary Approach

A sales strategy that involves giving praise or providing free products or services to potential customers to engender goodwill and facilitate sales.

Opinion Approach

Opinion approach is a sales technique where the salesperson starts a conversation by asking the customer's opinion, aiming to engage and gather valuable insights.

Introductory Approach

A method or strategy used at the beginning of a process, presentation, or interaction to establish a foundation or context.

Customer Benefit Approach

A sales technique that focuses on presenting how a product or service meets the specific needs or adds value for the customer.