State Farm,Progressive,and Allstate Offer Usage-Based Automobile Insurance; These Companies Raise

question 52

True/False

State Farm,Progressive,and Allstate offer usage-based automobile insurance; these companies raise rates on drivers whose data is poor.

Recognize the importance of evaluating promotion effectiveness.

Understand various promotional budgeting approaches and their implementation.

Recognize and apply objective and task budgeting in promotional activities.

Identify different forms of direct marketing and their effectiveness.

---

Definitions:

Unconditioned Response

A naturally occurring reaction to an unconditioned stimulus that does not require learning.

Conditioned Response

A learned reaction to a previously neutral stimulus that occurs after repeated association with an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, triggers a conditioned response.