Examlex
Chevron originally improved supplier relationships to save money on shipping.
Personal Selling
A direct marketing approach where sales representatives interact one-on-one with potential customers to pitch products or services.
Promotional Mix
The combination of marketing tools and strategies a business uses to communicate its products or services to its target market, such as advertising, sales promotion, public relations, and personal selling.
Strengths/Advantages
The positive attributes or competitive edges that a company or product possesses, contributing to its success and differentiation in the market.
Weaknesses/Disadvantages
The attributes or conditions that place an entity or individual at a disadvantage relative to others or impede achieving objectives.
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