Examlex
Decisions made at the strategic management level tend to be more:
Global Segmentation
The practice of dividing a worldwide market into smaller segments of consumers who share similar needs, characteristics, or behaviors.
Financial Savings
Refers to the portion of disposable income not spent on current expenditures or consumed, often set aside for emergencies, future purchases, or investments.
Local Customs
The traditional practices and norms specific to a particular community, region, or culture, often influencing consumer behavior and expectations.
Psychographic Segmentation
The process of dividing a market into segments based on consumers' personality traits, values, attitudes, interests, or lifestyles.
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