By Targeting Customers Who Are Already Known to Be Likely

question 13

Multiple Choice

By targeting customers who are already known to be likely buyers, the effectiveness of a given marketing effort is significantly increased-if the marketing takes the form of _______________.

• A) in-store displays
• B) catalogs
• C) a direct offer
• D) The form of the marketing does not matter.

---

Definitions:

Standards

Established norms or criteria that define the quality, quantity, or value of something.

Punctuation

The use of symbols such as commas, periods, and question marks in writing to clarify meaning and indicate pauses or intonation.

Apostrophe

A punctuation mark used to indicate either possession (e.g., John’s book) or the omission of letters or numbers (e.g., can’t, '90s).

Possessive Case

A grammatical construction used to indicate ownership or a relationship between entities, usually marked by an apostrophe and the letter 's'.