Examlex
According to the Real Life Case,brandjacking is:
Positive Reinforcement
A behavior modification strategy that involves presenting a rewarding stimulus to increase the probability of a particular behavior.
Negative Reinforcements
A behavioral principle where the removal of an unfavorable event or outcome after the display of a behavior increases the likelihood of that behavior being repeated in the future.
Positive Reinforcements
a process in behavior analysis where the addition of a stimulus following a behavior increases the likelihood of that behavior happening again.
Punishment
A process that decreases the likelihood of a behavior being repeated, often through unpleasant consequences following that behavior.
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