Advertising and Promotion Efforts Can Be Tailored to Each Visit

question 101

Short Answer

Advertising and promotion efforts can be tailored to each visit to a site by an individual. This strategy is based on a variety of tracking techniques, such as Web "__________" files recorded on the visitor's disk drive from previous visits.

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Definitions:

GRIT

A psychological trait combining passion and perseverance towards long-term goals, emphasizing stamina in character.

Tension-Reduction

The process of relieving stress or emotional tension, often through specific actions or techniques.

Conciliation

Efforts made to ease tension, resolve disputes, or reconcile differences between conflicting parties.

Arbitration

A form of dispute resolution where an impartial third party makes a binding decision to resolve a conflict between two parties.