Advertising and Promotion Efforts Can Be Tailored to Each Visit

question 101

Short Answer

Advertising and promotion efforts can be tailored to each visit to a site by an individual. This strategy is based on a variety of tracking techniques, such as Web "__________" files recorded on the visitor's disk drive from previous visits.

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Definitions:

Reliability

The consistency and dependability of a measuring instrument or test over time, ensuring that repeated measurements under similar conditions produce similar results.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis to draw conclusions about the population as a whole.

Haphazardly

In a manner lacking any obvious principle of organization or planning.

American Adults

Individuals living in the United States who have reached the age of majority, typically 18 years old, with responsibilities and rights of adulthood.