A Firm That Focuses on Customer Value

question 37

Multiple Choice

A firm that focuses on customer value:

• A)Recognizes that price,rather than quality,has become the primary determinant in a customer's perception of value.
• B)Anticipates future customer needs and responds to customer concerns.
• C)Provides better-than-average customer service.
• D)None of the choices is correct.

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Definitions:

Bystander Intervention

The act of stepping in to prevent or halt an inappropriate or dangerous situation, often used in contexts of bullying or assault prevention.

Bystander Effect

A behavioral pattern observed in social psychology where the presence of others reduces the likelihood of a person to assist someone in distress.

Latané and Darley

Social psychologists who researched the bystander effect, demonstrating how the presence of others affects the likelihood of helping behavior.

Bystander Effect

A phenomenon in social psychology where people are less inclined to assist a victim if there are others around.